What: 33Across goes global with the launch of its Publisher Traffic and Monetization Platform Real Platform™.
Why it matters: Real Platform™ ,which includes two distinct marketplaces, Real Impact™ and Real Display™, will be released in Australia, Canada, Chile, India, Israel, Mexico, Peru, Singapore and the UK.For LatinAmerica, 33Across has a dedicated team based in New York City, but not an office in the region yet. Real Impact guarantees 100 percent viewability and fraud-free placements, while Real Display also blocks suspicious traffic and delivers ads above the fold.
33Across has announced the global launch of its Real Platform™ in Australia, Canada, Chile, India, Israel, Mexico, Peru, Singapore and the UK.
The Real Platform’s international launch comes at an opportune time when international buyers are starting to catch up to the US, which leads global programmatic spend, according to a report by MAGNA GLOBAL. The study found that in the UK, US and Australia, programmatic spend already accounts for 60-70 percent of total display-related ad dollars.
The Real Platform is the first publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent viewability and fraud-free placements, while Real Display also blocks suspicious traffic and delivers ads above the fold. 33Across has grown its international publisher sites by more than 1400 percent since January 2015.
International publishers are taking advantage of the benefits that the Real Platform offers and are already starting to see tangible results.
The traffic isn’t diminished when fraud and bots are being taken into account. Rather, it’s whether an ad is served if fraud or a bot were detected
“Since working with 33Across we have significantly increased our out-of-page revenues,” said Graeme Finneberg, digital commercial director, ESI Media. “We look forward to continued growth from the platform in the future.”
“By launching the Real Platform globally we’re answering the market demand for innovative programmatic options outside of the US,” said Orchid Richardson, general manager, Publisher and Media Solutions for 33Across. “What differentiates our platform is the assurance that global publishers—and buyers who are looking to reach international audience—will receive 100 percent in-view technology, while avoiding fraudulent traffic.”