Credit card aimed at thin-file consumers rebrands, raises $12M

A Silicon Valley startup offering credit cards to young adults with scant borrowing records has raised $12 million in equity funding.

The company, which was previously known as SelfScore, is also rebranding itself as Deserve.

Deserve targets college students and twentysomethings who lack traditional credit scores — often because they have never borrowed money, or because they recently immigrated to the United States…

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