Deserve targets college students and twentysomethings who lack traditional credit scores — often because they have never borrowed money, or because they recently immigrated to the United States
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Deserve targets college students and twentysomethings who lack traditional credit scores — often because they have never borrowed money, or because they recently immigrated to the United States
The Menlo Park-based startup had been working with international students to assess credit. Now it’s created a credit card that it hopes will appeal to Generation Z, or college-aged teens.
“We wanted to develop a 21st Century way of underwriting credit,” Kapadia said. “And the problem I had in coming here 23 years was just exacerbated for foreign students because of the 9/11 attacks and the Card Act that restricts some marketing of credit card products.”
